TY - CHAP M1 - Book, Section TI - Sunscreens A1 - Baumann, Leslie A1 - Avashia, Nidhi A1 - Castanedo-Tardan, Mari Paz A2 - Baumann, Leslie A2 - Saghari, Sogol A2 - Weisberg, Edmund Y1 - 2009 N1 - T2 - Cosmetic Dermatology: Principles and Practice, 2e AB - For several years, dermatologists have exhorted their patients to avoid or, at the very least, severely limit exposure to the sun since ultraviolet (UV) radiation is the primary cause of skin cancer, exogenous skin aging, wrinkles, and blotchy pigmentation.1 In spite of these attempts to educate the public, the incidence of skin cancer is increasing at a disturbing rate. In 2005, there were an estimated 60,000 melanoma cases diagnosed in the US. Alarmingly, there are approximately 8000 deaths in the US related to this most potent and fatal of the skin cancers per year.2 Cosmetic patients offer a captive and interested audience that can be educated about the hazards of the sun and the need for corresponding protective behavior. Of all the skin care advice that is doled out to patients, it is likely that this is the most important, because proper protection from the sun will make a great difference in the patient’s future appearance. Patients should be advised that if they do not avoid the sun and practice protective measures, they are wasting their money on cosmetic products and procedures. SN - PB - The McGraw-Hill Companies, Inc. CY - New York, NY Y2 - 2024/03/29 UR - dermatology.mhmedical.com/content.aspx?aid=1172447630 ER -